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SeaSpecs Sales Go Global
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Project
Project
Customer: SeaSpecs
Project: SeaSpecs Sales Go Global
Type: Search Engine Placement


Project
Business Problem
SeaSpecs is a Florida based company that sells polarized, lightweight, extreme sunglasses, designed for outdoor water sports. Though popular, sales were somewhat limited geographically to area shops. They contacted ASI looking to reach a larger market through improved web exposure.


Project
Solution
ASI conducted client interview, market analysis, metadata upgrades and site submission. Phone interviews were utilized to identify key competitors and target customers. ASI upgraded the site to display completed results.
Project
Results
SeaSpecs search engine optimization was extremely successful, resulting in a “1st item” placement in Google and Yahoo on the search, "Surfing Sunglasses", as well as high ranking in other search engines (using other keywords).

Tools: Interview, Link Analysis, Competitor Analysis and Meta Data Analysis Tools.