Back to Project Profiles PenelliBelle, Inc.
Ecommerce Website
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Project
Project
Customer: PenelliBelle, Inc.
Project: Ecommerce Website
Type: Website


Project
Business Problem
Lindy Giese, founder of PennelliBelle, was using Etsy as a means to sell products. Although a good starting spot, the business grew and required a more professional web presence that could easily be updated as products became available. Giese used social media outlets for marketing purposes, but maintained the accounts separately.


Project
Solution
ASI collaborated with Giese to choose a domain and set up an ecommerce website. The site allows both bridal couples and jewelry stores around the world to conveniently browse and securely purchase designs found nowhere else. Visitors are encouraged to stay connected to Giese's unique designs with fully integrated social media links. Live review streaming from The Wedding Wire was an added feature to the new site. Giese was provided complete access to the site and can log in to update content, products, and graphics from her own office.
Project
Results
Customers can now view and make secure purchases from the new website and stay connected through social media outlets. Giese can add inventory or make other changes by using her log-in information. PennelliBelle's new website was recently featured in the May and June 2014 issues of British GQ magazine and as a featured vendor of The Bridal Guide.

Tools: Squarespace


Project
Customer Feedback
Lindy Giese, Owner

"Thank you so much, ASI! Lisa was amazing to work with, and has a great eye for design."